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Motivated by recent trends in online advertising and advancements made by online publishers, we consider a new form of contract which allows advertisers to specify the number of unique individuals that should see their ad (reach), and the minimum number of times each individual should be exposed (frequency). We develop an optimization framework that aims for minimal under-delivery and proper spread of each campaign over its targeted demographics. As well, we introduce a pattern-based deliverydoi:10.1287/opre.2016.1567 fatcat:dkcmyzwsefejthhrrmybb4rtkm