We develop a new coordination contract of manufacturer-retailer in a distribution system. A revenue sharing contract based on retail price is modelled, which is more practical to handle channel conflict. We also integrate two concepts of CSR (Corporate Sociality Responsible) and Semi-TDPD (Semi Third Degree Price Discrimination) into our model. Semi-TDPD strategy makes it possible to exploit the opportunity of customer behavior, by adopting a price discrimination strategy. According to this

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... tegy, some customers who cannot or are not willing to pay the posted price, are allowed to purchase at lower prices through bargaining. To illustrate the proposed approach, we present some numerical examples. Through these examples, we investigate the impact of CSR and Semi-TDPD on decisions and also the good performance of this coordination.