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We develop a new coordination contract of manufacturer-retailer in a distribution system. A revenue sharing contract based on retail price is modelled, which is more practical to handle channel conflict. We also integrate two concepts of CSR (Corporate Sociality Responsible) and Semi-TDPD (Semi Third Degree Price Discrimination) into our model. Semi-TDPD strategy makes it possible to exploit the opportunity of customer behavior, by adopting a price discrimination strategy. According to thisdoi:10.29252/iors.7.1.30 fatcat:6t43bnffnjbhlcbvfmz23r6sqa