In Marketing Services, the quality of care is one of the key differentiators com-petitive for organizations and is essential for companies in the desideratum to win custo-tes, satisfy them and keeps them. The consensus in contemporary society that information technology plays an important role in the expansion of personal, commercial and government relations. This relationship allows unlimited supply of goods and services. To consume pain increasingly demanding and adhering to technological

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... vations, the banks have corre-pondido the new demands, contributing unquestionably through investments in technology, in order to increase operational efficiency and customer service improvement. The proposed research aims to assess the co-eletrôni Internet Banking service channel, taking into account customers' perceptions of the agency's establishing tion federal bank in the city of Ouro Branco MG. The reason for the choice of this theme is the strategic importance of the Internet Banking channel plays in the marketing sector; because per-mite automation of banking transactions offered to customers, resulting in the optimization of settlement mechanisms of their demands. To facilitate this objective, documentary research, literature and survey in order to support the opposite theory to the final evaluation of the survey was conducted. The descriptive and exploratory nature of research methodology will be used. Data collection will be accomplished by submitting questionnaires to deter-mined group of customers Bancaria Federal Institution Agency of the city of Ouro Branco MG..