INNOVATION OF ENTERPRISE VISION TOWARD SOCIAL RESPONSIBILITY

Tjaša Štrukelj, Matjaž Mulej, Simona Sternad
2012 Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie  
Businesses need new bases and methods taking in account new values, culture, ethics, and norms (VCEN) of humans, leading both humans and businesses to their own requisite holism. This covers also enterprise governance and management and their predisposition to (responsible) enterprise vision (and resulting enterprise policy) we studied. Thus we are researching the formation and development of enterprise vision, the period and wholeness of which are relative. In our discussion we originated in
more » ... fferent definitions of vision andwe showed a possible development path for it, in order to direct vision towards social responsibility (SR) in enterprise behaviour.
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