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In social commerce, users dialogue with each other on the topics related to the providers' products. However, the language customers use may vary from the language vendors use on their e-commerce websites and product descriptions. This situation can lead to possible misunderstandings in the social dialogue between customers, and incidental costs in the dialogue between customers and vendors. One possible reason for this difference is that words used by customers may have different meaningsarXiv:2203.16489v1 fatcat:apo3ugdfmjbmziocp6eg3mn4bu