Effect of E-Banking Services on Customer Value and Customer Loyalty

B Abdul Suban
2018 Zenodo  
In Percent years, the Electronic Banking Services have formed to give the impression is widely as an electronic channel of conducting financial transactions to the customers. In the Tiruchirappalli commercial banks carry on to offer most of their banking transactions usingelectronically. The E - Banking services are theinternettransactions, and transferring electronic funds, whereby customers produce services forthemselves without assistance from banker.The objective of this study is to
more » ... ate the effect of electronicbanking services on Customer value and Customer loyalty in Tiruchirappalli commercial banks. Were this banks are chosen and questionnairesdistributed on banks customers those using e-banking services,operationalquestionnaires were analyzed; the results exposed that e-banking services have apositive effect on customer value and customer loyalty. In addition the researchalso indicated that there is an secondary effect of E-Banking Services on Customer Loyaltythrough Customer Value as mediator.
doi:10.5281/zenodo.2532933 fatcat:hvgtwhigojdwphfsh4wzuidf6m