Building Corporate Reputation through Sustainable Entrepreneurship: The Mediating Effect of Ethical Behavior

Mª Ramos-González, Mercedes Rubio-Andrés, Miguel Sastre-Castillo
2017 Sustainability  
This article investigates how a management approach based on sustainable entrepreneurship can positively affect corporate reputation. The analysis showed that this effect is enhanced by the mediating effect of good governance based on ethical behavior. The empirical study was conducted using data for 104 large Spanish firms defined as sustainable by the Corporate Reputation Business Monitor (MERCO) ranking.
doi:10.3390/su9091663 fatcat:ard6bd26tnadtgzac6tq52hpxy