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Today, there is an active transformation of the banking sector, aimed at the formation of authentic relationships with customers and the incorporation of digital technologies. Digitalization is becoming an integral part of all business processes, which requires financial organizations to use interactive experience and create a personalized customer offer. The purpose of this study was to consider the current trends in the development of the banking sector, the introduction of which will lead todoi:10.24412/2411-0450-2021-3-2-39-42 fatcat:ivuesopjlbhrnfzibaigi2n734