First-mover: Are Technologically New Products a Competitive Advantage

Ying Xin
2015 Proceedings of the 2015 International Conference on Management, Education, Information and Control   unpublished
Do innovative products incorporated advanced technologies help firms improve operating performance? In this study researchers traced the operating performance of 168 publicly traded manufacturing firms that announced technologically innovative products in two major industries from the health care domain, namely pharmaceuticals and medical instruments. Researchers employed the event-study methodology and collected objective financial data from COMPUSTAT (Global). Researchers found that
more » ... ound that technologically innovative products had a statistically significant positive effect on operating performance. The median abnormal increase in return-on-assets ranged from 2.20% to 7.07% over a four-year period.
doi:10.2991/meici-15.2015.18 fatcat:pu53dd36orcjzhk5aw2erugglm