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The Web is a communication and information technology that is often used for the distribution and retrieval of personal information. Many people and organizations mount Web sites containing large amounts of information on individuals, particularly about celebrities. However, limited studies have examined how people search for information on other people, using personal names, via Web search engines. Explores the nature of personal name searching on Web search engines. The specific researchdoi:10.1108/00220410410534176 fatcat:6p6yuryhrfelfhk5j34xewpfi4