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Long range planning
There is virtually a consensus that, to remain competitive, firms must continuously develop and adapt their business models. However, relatively little is known about how managers can go about achieving this transformation, and how, and to what extent, different types of business models should be adapted. To illustrate the differential effect of environmental changes on different business model types, this article draws from the '4C' Internet business model typology to elaborate on how a recentdoi:10.1016/j.lrp.2010.01.005 fatcat:3ei37cxof5fltgrw7gmt4yl3vq