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Research on the Improvement of Service Quality in Logistics Enterprises from the Perspective of Customer Satisfaction
Proceedings of the 2018 International Conference on Economics, Business, Management and Corporate Social Responsibility (EBMCSR 2018)
On the basis of the fuzzy comprehensive evaluation method, the paper establishes an index system for evaluating customer satisfaction for logistics enterprises according to investigation data. With Suzhou Yuan Cheng Logistics as the case, the paper analyzes problems logistics enterprises have in service quality under the perspective of customer satisfaction, puts forward specific improvement measures in aspects such as information management, target consumption group, service cost etc., whichdoi:10.2991/ebmcsr-18.2018.76 fatcat:zalisatc7zasbnyzx523bcocj4