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The purpose of this study is to detect the relationship among sustainable competitive advantage (SCA) and key factors affecting it, such as knowledge based view (KBV), resource based view (RBV), dynamic capability (DC) and core competencies (CC). A quantitative methodology is adopted to develop a model, and hypotheses are stated to examine the proposed relationship between the components of banking industry. A highly structured questionnaire is developed and distributed among a sample of 150doi:10.14738/abr.46.2340 fatcat:w2o4w3rtqvchvgfqy4svilyd24