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In the current environment, Supply Chain Management (SCM) is a major concern for businesses. The Bullwhip Effect is a proven cause of significant inefficiencies in SCM. This paper applies Goldratt's Theory of Constraints (TOC) to reduce it. KAOS methodology has been used to devise the conceptual model for a multi-agent system, which is used to experiment with the well known 'Beer Game' supply chain exercise. Our work brings evidence that TOC, with its bottleneck management strategy through thedoi:10.1016/j.eswa.2014.10.022 fatcat:mx77p4inhve7dpltmlgpbrql6m