Efficient Greedy Algorithms for Influence Maximization in Social Networks

Jiaguo Lv, Jingfeng Guo, Huixiao Ren
2014 Journal of Information Processing Systems  
Influence maximization is an important problem of finding a small subset of nodes in a social network, such that by targeting this set, one will maximize the expected spread of influence in the network. To improve the efficiency of algorithm KK_Greedy proposed by Kempe et al., we propose two improved algorithms, Lv_NewGreedy and Lv_CELF. By combining all of advantages of these two algorithms, we propose a mixed algorithm Lv_MixedGreedy. We conducted experiments on two synthetically datasets and
more » ... show that our improved algorithms have a matching influence with their benchmark algorithms, while being faster than them.
doi:10.3745/jips.04.0003 fatcat:vg3rpkxgnjdcrbccd7jmsenfly