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Fresh ideas: services thinking for social marketing
2013
Journal of Social Marketing
is a lecturer in the UQ Business School at The University of Queensland. Her research focuses on social marketing and a critical marketing analysis of gender, technology, and marketplace behaviours. Abstract Purpose: Service theory is a rich, but largely overlooked, resource for social marketers. Our purpose is to demonstrate how service thinking can provide ideas and theories to inform the development of a social marketing program. In doing so we position services thinking as a midstream
doi:10.1108/jsocm-02-2013-0017
fatcat:tvrmr2flj5acdfaxhzu2omyigm