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Personalization Strategies and Apparel Shopping Orientation of College Students
개인화 전략과 대학생들의 의류제품 쇼핑성향
2009
Journal of the Korean Society of Clothing and Textiles
개인화 전략과 대학생들의 의류제품 쇼핑성향
The fashion apparel industries have demanded to be extremely consumer-oriented. Therefore, the need of personalization arises. The purpose of this study is to investigate the relationship between apparel shopping orientation and various personalization strategies provided in the apparel shopping process. A total of 422 questionnaires were used for statistical analysis. Canonical correlation and ANOVA were conducted. Results indicated that higher level of demand for "sale-promotion
doi:10.5850/jksct.2009.33.6.949
fatcat:x3jbr5wcy5gqjdtcl72nd7llcq