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A Study of Effectiveness and Satisfaction Level of Cloud CRM Users in Taiwan's Enterprises
2012
International Conference on Information Systems
Cloud computing in recent years has become a popular IT application. In Taiwan, enterprises currently using CRM (Customer Relationship Management) applications seek to take advantages of cloud computing features to enhance CRM effectiveness. However, despite international IT service providers' investments in Taiwan's market for establishing a cloud computing environment for CRM users, no statistics are available to reflect experience with actual use. Therefore, the purposes of this study are to
dblp:conf/icis/HsiehH12
fatcat:d6jvlqrqffbi5hquur2hktsjeu