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Charitable Giving as a Gift Exchange - Evidence from a Field Experiment
2003
Charitable Giving as a Gift Exchange: Evidence from a Field Experiment This study reports data from a field experiment that was conducted to investigate the relevance of gift-exchange for charitable giving. Roughly 10,000 solicitation letters were sent to potential donors in the experiment. One third of the letters contained no gift, one third contained a small gift and one third contained a large gift. Whether a potential donor received a letter with or without a gift was randomly determined.
doi:10.5167/uzh-52064
fatcat:gy5vhxfycfhaxa3pwntl4oh2nm