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AbstractThe purpose of this paper is to analyse the spectacular features of Gherasim Luca's poetry. More specifically, the research starts from what generates the spectacular in his poetry: the erotica and the advertising feature of the poems. This study intends to analyse and explain how the eroticism of poetry, by its advertising dimension (meaning that poetry highlights the woman and erotic scenes like an advertising) offers to Gherasim Luca's poetry the spectacular dimension. The blend ofdoi:10.2478/clb-2019-0016 fatcat:lpsiaqkasrdufl5iegljqlmiv4