This paper investigates in open innovation, organizational culture, internal and external collaboration and the steps which are necessary to establish a culture of open innovation in the company. Open innovation is one of the most relevant topic in research and development. The research results concentrate on, how leaders can shape a corporate culture and environment in which open innovation processes are embrace and can implemented successfully. Innovation processes have a high risk factor.

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... s is precisely why it is crucial to create a corporate culture that is open to failure and also accepts less successful attempts. The attitude of the management is one of many key factors.