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Theory and evidence suggests that returns to research and research and development are currently declining. This paper seeks to identify patterns in the use of business research methodologies in certain of the latest articles published at the forefront of the field of business research innovation, from its leading journal. This literature is used to identify the current front line of business research methodologies at the forefront of the field. Propositions are derived from novel theory, anddoi:10.34190/jbrm.17.3.007 fatcat:bkr4o5y4bjg4bbps7h6ssitlqy