The Impact of Co-Branding on Customer Evaluation of Brand Extension

Dr. S. S. Bhakar, Shailja Bhakar, Shilpa Bhakar, Grijesh Sharma
2012 Prestige International Journal of Management & IT - Sanchayan  
doi:10.37922/pijmit.2012.v01i01.002 fatcat:enzkqcgtojhhtgjcjyun5qeqju