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Brand identity is an important factor as it creates a connection between the product and the company. Consistent brand statement through its identification and differentiation is an important aspect towards the development of a successful product by which people can relate to the brand. However, due to inadequate understanding of brand by engineering, design and marketing, brand statement is difficult to preserve. This paper presents the novel CAD implementation technique to explore the visualdoi:10.1016/j.protcy.2015.07.028 fatcat:d32upxkj4vfufij5fsclnt6n5a