Effect of Social Media PR Marketing on Corporate Brand Expansion
소셜미디어 홍보마케팅이 기업브랜드 확장에 미치는 영향

In-Oh Jeon
2014 Journal of Digital Convergence  
In this study, how social media PR marketing affect corporate brand expansion was studied. this study consist of 5 chapters; needs and purposes in 1st, concept& characteristics, development processes, needs of social media and merits&demerits as marketing tool in 2nd. concept& characteristics and merits&demerits of corporate brand expansion in 3rd. examples of social media marketing in domestic&foreign and current statuses in 4th. In final, conclusion of the effect of social media PR marketing
more » ... n corporate brand expansion were presented in each chapter.
doi:10.14400/jdc.2014.12.8.157 fatcat:ve6g7wbm5bdwnnclvzpflzx5b4