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Effect of Social Media PR Marketing on Corporate Brand Expansion
소셜미디어 홍보마케팅이 기업브랜드 확장에 미치는 영향
2014
Journal of Digital Convergence
소셜미디어 홍보마케팅이 기업브랜드 확장에 미치는 영향
Preserved Fulltext
In this study, how social media PR marketing affect corporate brand expansion was studied. this study consist of 5 chapters; needs and purposes in 1st, concept& characteristics, development processes, needs of social media and merits&demerits as marketing tool in 2nd. concept& characteristics and merits&demerits of corporate brand expansion in 3rd. examples of social media marketing in domestic&foreign and current statuses in 4th. In final, conclusion of the effect of social media PR marketing
doi:10.14400/jdc.2014.12.8.157
fatcat:ve6g7wbm5bdwnnclvzpflzx5b4