DIGITAL BANKING-ROADWAY TO SUCCESS

Utpala Vanmali
2016 International Journal of Marketing & Financial Management   unpublished
OBJECTIVE-To evaluate the current status of E-banking and study the respondents review. The advancement in the technology paved new ways of delivering bank facilities to the customer, such as ATMs & Internet Banking. Hence banks have come a long way from its traditional banking methods. This research paper throws light on the response to E-Banking facilities by Indian as well as customers residing abroad. As it has been more than three decades since the E-Banking concept came into existence, it
more » ... into existence, it becomes very much essential to study the current state of Internet banking. The basic aim behind this research is to understand the response of the customers with regards to E-banking along with its advantages and hurdles which are faced by the users. It also aims at suggesting some ways for making internet banking successful in the developing country like India.
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