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The Impact of Customer Demographic Variables on the Adoption and Use of Internet Banking in Developing Economies
2015
Journal of Internet Banking and Commerce
Whilst most banks introduced internet banking services for the benefit of their customers, the adoption and use of the service had been very low. Strategies to increase the adoption and use of internet banking services eventually lead to the banks' goal of maximizing profit. It is therefore essential for banks to understand the factors that affect the adoption of internet banking services. The purpose of this paper is to determine demographic factors that influence the adoption of internet
doi:10.4172/1204-5357.1000114
fatcat:3onngybsubb7fec2bq2xdc3jna