Cellular V2X (C-V2X) is an emerging standard that will enable the employment of the 6G Internet of Vehicles (IoV). It is envisaged to provide seamless connectivity, long-range communications, higher data rate transmissions, and centralized and ad hoc modes of communications for vehicular applications. In particular, service applications that require data transmission between vehicles and infrastructure stations known as Road Side Units (RSUs) can greatly benefit from C-V2X. In this paper, we

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... pose a Network-Assisted Service Message Transmission (NA-SMT) protocol that uses Uu and PC5 links of C-V2X to efficiently disseminate service messages from RSUs to the vehicles. In the first phase of the NA-SMT protocol, RSUs select downlink relay vehicles for each service message with the highest Channel Quality Indicator (CQI) within a defined reliable range of the destination vehicle. The second phase of the NA-SMT protocol schedules V2V transmission by cooperative sub-channel allocation by the RSUs to reliably disseminate service messages to the destination. Simulation results show that NA-SMT protocol improves packet reception ratio and end-to-end delay of service messages at different channel conditions and service message generation rates.