Applying Ajzen's Theory of Planned Behaviour on the Participation of Micro-Entrepreneurs in Micro-Takaful

Azila Abdul Razak, Fidlizan Muhammad, Mohd Yahya Mohd Hussin, Mohamad Rohieszan Ramdan, Fatimah Salwa Abd. Hadi
2018 International Journal of Academic Research in Business and Social Sciences  
This study attempts to apply the theory of planned behaviour (TPB) in predicting the behaviour of micro-entrepreneurs towards their participation in micro-takaful. The influence of TPB model such as attitude, subjective norms and perceived behavioural control factors and tendency of microtakaful participation are analyzed using the multiple linear regression analysis. This study uses a questionnaire instrument involving of 135 micro-entrepreneurs in Perak. The findings reveal that attitude,
more » ... that attitude, subjective norms and perceived behavioural control factors have significant influenced on the tendency of micro-takaful participation. The implication of the study shows that takaful operators and policy makers need to take into account the factors that exist in the theory of planned behaviour when planning a strategy and making decisions related to the micro-takaful scheme.
doi:10.6007/ijarbss/v8-i11/5340 fatcat:sjioyf5bi5enrc6ei564dffgmm