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Show Me the Money: Dynamic Recommendations for Revenue Maximization
[article]
2015
arXiv
pre-print
Recommender Systems (RS) play a vital role in applications such as e-commerce and on-demand content streaming. Research on RS has mainly focused on the customer perspective, i.e., accurate prediction of user preferences and maximization of user utilities. As a result, most existing techniques are not explicitly built for revenue maximization, the primary business goal of enterprises. In this work, we explore and exploit a novel connection between RS and the profitability of a business. As
arXiv:1409.0080v3
fatcat:hetbenmrtfgexm7ixs7wfpl3tu