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E-marketplace or broker managed online market is regarded as one of the most profitable e-biz models. In these marketplaces, buyers routinely engage with whom they have little or no prior interaction. This makes trust is one of the most important issues in the e-marketplace. Therefore, from the perspective of a practitioner, sufficient understanding of how the buyer's trust is built in the e-marketplace will lead to successful business. In this study, we integrate the theories developed indoi:10.1145/1089551.1089590 dblp:conf/ACMicec/KimA05 fatcat:7sqmmew6g5gsbpdzcrxzfreql4