Developing Corporate Employee's Know-How for Sustaining the Business of Indonesian Tourism

Zulheri Zulheri
2018 Proceedings of the International Conference on Business Law and Local Wisdom in Tourism (ICBLT 2018)   unpublished
This study is aimed to express ideas on how to develop corporate employee's know-how as one of tourism companies' strategies in Indonesia. The problem is focused on the lack of such a corporate strategies to develop labour standards, especially in the form of managerial know-how, including marketing know-how. To find solutions of this problem, this research employed the normative methods starting from formulating problem to find solution. Results show that one of the reasons to train corporate
more » ... to train corporate employee's know-how is to increase their knowledge and skills in promoting, managing, and sustaining the business of tourism in Indonesia; to realize such reasons, it is necessary to have licensing contracts between big companies and SMEs as a legal framework to keep any confidential information (know-how), conducting related training based on such know-how contracts, and at the end it is also importance to exporting local wisdom of Bali in the matter of tourism business to succeed the enforcement of such contract. For those, I recommended that this model of exploitation of corporate employee's know-hows can be copied paste to another field of business to get improve the performance of SME in Indonesia. Keywords-investment; social corporate responsibility collected funds; corporate employee's know-how; tourism of business.
doi:10.2991/icblt-18.2018.45 fatcat:kfvvf2wqh5bifbrojbxhyn7pea