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As with environment and sustainable development, there has been a rapid rise in the worldwide consumption of organic foods over the last years, as well as the quickly growing potential of organic markets in China, and their direct influence on consumer health awareness and social opinion. This study provides insights into Chinese consumers' attitudes toward organic foods and evaluates purchase intention's impact as a mediator in the relationship between external and internal factors on purchasedoi:10.3390/su10124690 fatcat:kpom74addrfmhlep7bsgq4bh24