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A Study On The Effect of Mobile Communication Service Quality On Customers Loyalty in Vietnam
베트남 이동 통신 서비스 품질이 고객충성도에 미치는 영향에 관한 연구 : 베트남 사용자를 중심으로
2013
Journal of the Korea society of IT services
베트남 이동 통신 서비스 품질이 고객충성도에 미치는 영향에 관한 연구 : 베트남 사용자를 중심으로
http://dx. Mobile communication industry is attracting a lot of attention all over the world and is expected to continue developing endlessly with the current rapid development of IT industry. Nowadays, mobile communication companies of vietnam are competing about service quality in order to retain existing customers and improve customer satisfaction and customer loyalty. This study attempts to research about the effect of mobile communication service quality on customer satisfaction and
doi:10.9716/kits.2013.12.3.055
fatcat:pdkt45scw5c3xbwseosovvdwye