Mining target users for mobile advertising based on telecom big data

Tao Zhang, Xinzhou Cheng, Mingqiang Yuan, Lexi Xu, Chen Cheng, Kun Chao
2016 2016 16th International Symposium on Communications and Information Technologies (ISCIT)  
In this paper, our research is based on the theory of Customer Relationship Management and the datamanagement framework which are used by one of the Telecom Operator in China in the age of Big Data. By collecting the user behavior data of the Mobile Market and utilizing the AARRR model to do the data mining, we come to some conclusions about the characters of the lost user, the suggestions of the product improvement, how to improve the download-pay conversions, and so on. The result shows that
more » ... result shows that it possesses instructional significance and referenced value for the mobile internet application operations management.
doi:10.1109/iscit.2016.7751639 dblp:conf/iscit/ZhangCYXCC16 fatcat:edmrlmdg6ff7zhpeygdiyzxeqi