A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2020; you can also visit the original URL.
The file type is
Today, most businesses use social media externally for public relations and marketing purposes. Correspondingly, the majority of current research surrounding social media in business exists to educate companies about how to effectively communicate with consumers and promote their products and services. There is limited research on how organizations can leverage social media platforms to increase customer engagement. The paper examines and provides a literature review of social media technologydoi:10.48009/4_iis_2018_16-25 fatcat:rp2d65kr7fhi7jxybpqu4xodby