Enticing and Engaging Consumers via Online Product Presentations: The Effects of Restricted Interaction Design

Cheng Yi, Zhenhui (Jack) Jiang, Izak Benbasat
2015 Journal of Management Information Systems  
and assistant dean (graduate studies) in the School of Computing. He received his Ph.D. in management information systems from University of British Columbia. His research interests include social media, electronic commerce, human-computer interaction, and information privacy. His work has been published in top information systems journals, such as MIS Quarterly, Information Systems Research, and Journal of Management Information Systems, and top human-computer interaction conferences, such as
more » ... HI. He has served on the editorial board of MIS Quarterly, IEEE Transactions of Engineering Management, and Journal of the AIS, among others. He has previously taught at Hong Kong University of Science and Technology and Tsinghua University. He was also a visiting scholar in the Marketing Group of MIT Sloan School of Management. IZAK BENBASAT is a
doi:10.1080/07421222.2014.1001270 fatcat:nnuuyzwlojf3jpbeoqmqe2xfsm