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The television industry is undergoing a generational shift in structure; however, many demandside determinants are still not well understood. We model how consumers choose video content provision among: over-the-air (OTA), paid subscription to cable or satellite, and online streaming (also known as over-the-top, or OTT). We apply our model to a U.S. dataset encompassing both the digital switchover for OTA and the emergence of OTT, along with a recession, and use it to analyze cord-cuttingdoi:10.2139/ssrn.2241680 fatcat:gfrakepxlvcjtgyri4ejrbubyq