Tourism Destination Marketing Using Facebook As A Promotional Tool

Shahnoor Rahman
2017 IOSR Journal of Humanities and Social Science  
Facebook is a social network for connecting people with those around themfriends, family, coworkers, or simply others with similar interests. Among the varied social media platforms, Facebook deserves a special mention with regard to promotion of a tourism destination. Facebook offers travel brands the ability to identify prospective travellers, communicate directly with users, engage with advocates and create branded experiences through advertisements and custom-developed Facebook
more » ... cebook applications. Facebook will also serve as a consumer market research tool for destinations to gather user insights, measure content engagement and crowd source ideas before bringing them to market. However, the biggest obstacle to promoting a destination on Facebook is budgeting and staffing. By sharing travel experiences on Facebook consumers are inspiring visitation through textual, photographic and video word-of-mouth recommendations.This article aims at highlighting how Facebook is used as a tool for promoting a tourism destination, strategies that can be effectively used, challenges and some success stories across the globe.
doi:10.9790/0837-2202018790 fatcat:bro7jhok3zgjplb5tbza6aip3m