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Facebook is a social network for connecting people with those around themfriends, family, coworkers, or simply others with similar interests. Among the varied social media platforms, Facebook deserves a special mention with regard to promotion of a tourism destination. Facebook offers travel brands the ability to identify prospective travellers, communicate directly with users, engage with advocates and create branded experiences through advertisements and custom-developed Facebookdoi:10.9790/0837-2202018790 fatcat:bro7jhok3zgjplb5tbza6aip3m