For the research of the effect of lifestyle and consumption value on the wedding product selection attributes, this study conducted a survey targeting men and women living in Gyeongnam province, and SPSS 23.0 statistical program was used for data analysis, and this study also conducted hierarchical analysis to examine the effect of lifestyle and consumption value on the wedding product selection attributes. Results show that the higher the situational value, it affects wedding studio in terms

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... consumption value, and the higher ostentation-oriented type, individuality and challenge-directed type, emotional value and situational value, it exerts more on wedding place and hair·make-up. And the higher the fashion-oriented type, ostentation-oriented type, individuality and challenge-directed type, it affects wedding dress as well as social value and situational value. Data driven from the above is expected to provide basic data for drawing up measures for development of wedding products and establishment of a strategy for wedding service.