Effect of Social Media on Health-Related Crisis Management

Mona Mohamed El-Hady, Abdelghafar Mohamed Elhady
2020 Mass Communication Conferences  
Aim: The recent study aimed to assess Egypt's healthcare professionals and population perception toward social media uses in health-related crisis management. Methods: a descriptive cross-sectional design, with an online-based questionnaire disseminated on the proposed participants living at Al-Mansoura city in Egypt. Their perception concerning social media uses in health-related crisis management was assessed by interpreting their behaviors relating to its positive and negative impacts
more » ... d. Results: 363 participants were studied, and 82% of them agreed on the positive impacts of social media uses in health-related crisis management and considered social media as an important tool to improve public education, health awareness, and medical advice and promoting professional knowledge. However, less than half of respondents perceived that there are different negative impacts of inappropriate use of social media during health crises like associated ethical or legal harm, disturbing users' health status, and breaching user privacy and confidentiality. Conclusion: Findings of a recent study illustrate that social media may be a helpful platform that health care professionals (HCPs) can improve their duties and communicate health-related information. While there are unsuitable social media utilizes which can have negative impacts on the population and HCPs. This denotes that cautions should be considered to avoid split users' privacy and distort the professional's image.
doi:10.46988/mcc.02.10.2020.23 fatcat:2ezjpfvweneyte6sanml577ceq