This paper traces back to the origin of design as a conceptual activity and its relationship to time and technology. It is based on an alternative definition of design, that of schedio, (the Greek word for design) that instead of pointing towards the future to where design is supposed to be materialized, it strangely points backwards in time where primitive archetypes are forgotten and await to be discovered. This reversion follows a pre-Socratic philosophical position that claims that "nothing

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... comes out of nothing and nothing disappears into nothing" indirectly negating the existence of novelty, innovation, or invention, concepts upon which modernism and technology are based. In this paper a critical standpoint is developed that seeks to assess the value of origin, archetype, and memory as it relates to technology in design.