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The Impact of Visual Cues and Service Behavior on the Consumer Retail Experience
With product differentiation low in the retail industry, businesses need to create strong brand images and increase customer loyalty in order to remain competitive. Visual merchandising is one tool that businesses have to communicate their message in a compelling and strategic manner. Within the scope of visual merchandising there are a number of atmospherics, or cues, which include visual, tactile, and auditory, that can be used in conjunction with one another to influence consumer behavior.doi:10.26076/42f4-4592 fatcat:upq62gtgffcr5lgf55oqod62fi