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The cold chain is a much bandied about business proposition in India, attracting ever burgeoning attention over the past decade. It has typically been associated with securing national food supply, reducing wastage and with an energy intensive technology. Despite fetching increasing focus driven by the government, its ground manifestation stays limited. In reality, the cold chain is a misnomer derived from "cold SUPPLY CHAIN"; and like any supply chain, the production process, packagingdoi:10.5281/zenodo.3874096 fatcat:33ytevu7bzgrzpngi44gyssjdm