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The Role of Intellectual Capital in Moderating the Effect of Competitive Advantage on MSME Performance
2022
Zenodo
This study aims to examine the role of Intellectual Capital in moderating the effect of Competitive Advantage on MSME Performance. Resource-Based View Theory (Barney, 1991) and Porter's Strategic Generic Theory (1980) underlie this research. Primary data was collected using a survey method of 100 MSME managers throughout Bali. The data analysis method used is to use a structural model equation approach with the help of SmartPLS 3.0 software. The results showed that the cost leadership strategy,
doi:10.5281/zenodo.6918290
fatcat:mzh2ma476zgblozixgfd62qhs4