The Role of Intellectual Capital in Moderating the Effect of Competitive Advantage on MSME Performance

Ni Nengah Seri Ekayani, Ni Ketut Sariani, Ni Nyoman Suriani
2022 Zenodo  
This study aims to examine the role of Intellectual Capital in moderating the effect of Competitive Advantage on MSME Performance. Resource-Based View Theory (Barney, 1991) and Porter's Strategic Generic Theory (1980) underlie this research. Primary data was collected using a survey method of 100 MSME managers throughout Bali. The data analysis method used is to use a structural model equation approach with the help of SmartPLS 3.0 software. The results showed that the cost leadership strategy,
more » ... differentiation strategy and intellectual capital had a significant positive effect on the performance of MSMEs. However, intellectual capital is not able to moderate the effect of cost leadership strategy, differentiation strategy on MSME performance in Bali.
doi:10.5281/zenodo.6918290 fatcat:mzh2ma476zgblozixgfd62qhs4