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Technology-mediated strategies have potential to engage patients in modifying unhealthy behaviour and improving medication adherence to reduce morbidity and mortality from cardiovascular disease (CVD). Furthermore, electronic tools offer a medium by which consumers can more actively navigate personal healthcare information. Understanding how, why and among whom such strategies have an effect can help determine the requirements for implementing them at a scale. This paper aims to detail adoi:10.1136/bmjopen-2016-014353 pmid:28077414 pmcid:PMC5253559 fatcat:zbi23737zreb3pcqevyn5exo2m