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Gen C and Gen Y: Experience, Net emotional Value and Net Promoter Score
2017
Proceedings of the 1st International Conference on Social and Political Development (ICOSOP 2016)
unpublished
We live in a world with more brands and more choice than ever before. This Study examines Generation C and Y, how they feel, sense and interact with brands. Memorable experience will affect to positive emotion and brand loyalty The data for study represent 200 participant Gen C and Gen Y accros 145 brands including local, national and multinational brand. Customer experience measured against customer expectation across all moment contanct with brand. Net Emotional Value (NEV) measured by single
doi:10.2991/icosop-16.2017.38
fatcat:askucwlpcbaazfm2crwlhw4iee