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P. Kotler's recommendations of modern marketing tell managers how to achieve and maintain a dominant market position. Some of the recommended activities may, however, infringe European and Polish competition law. Objections are not raised by market success achieved as a result of high product quality, good customer care, high market shares, continuous product improvements, new product release, entry onto fast growing markets, and exceeding customer expectations. Competition law problems maydoaj:2bbd2814cfe244a7be30eaddf6b9b113 fatcat:bfldjehs25h3jf72qxutb5a5zy