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Online Shopping and its Impact on Customer Satisfaction Considering the Role of Respondents Trust and Gender Influence
2019
International journal of recent technology and engineering
As like any market place, the success of online shopping depends mainly on customer satisfaction and many other factors that will also increase customers' loyalty towards the channel. This study is mainly done to categorize various such factors that affect the consumer behavior for online shopping. The factors of trust, privacy, convenience, social presence, demographic features like gender where deeply studied for their influence on the consumer behavior. The data collected was over 170
doi:10.35940/ijrte.b1059.0782s419
fatcat:qfypflukijb7tgwqbec6bjwgmi