Best practice in business-to-business email

Kirsty Dawe
2015 Journal of Direct Data and Digital Marketing Practice  
Most business-to-business marketers rely on email as a core channel in their campaigns. With a high degree of clutter, ensuring your message gets delivered, opened and acted on is critical. This article offers some practical advice on techniques that can improve the effectiveness of email.
doi:10.1057/dddmp.2015.21 fatcat:dc52k2fblbga7fdexzzzspyquu